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Your customers are already using AI to plan their trips—are you? Spend a day understanding what’s changing, hearing insights from professionals in the Sarlat region, and walking away with practical tools gained through two hands-on workshops. The program includes morning presentations, afternoon workshops, a networking lunch, and mulled wine at the Christmas market.

AI AND TOURISM: EVOLUTION OR REVOLUTION? Le Rex Cinema - Sarlat

8:30 AM — Coffee and welcome

9:00 AM–9:15 AM — Opening remarks and introduction to the day

9:15 AM–9:40 AM — "Generative AI: The Basics Explained in 15 Minutes," by Mathieu Vadot (id-rezo)

9:45 AM–10:15 AM — "My Teams Are Already Using AI—So What?" by Jean-Patrick Mancini (id-rezo). Employees are adopting AI—with or without formal guidance or authorization. What does this mean for organizations and their leaders?

10:15 AM–10:30 AM — Break

10:30 AM–11:15 AM — "What’s Happening in the Sarlat Region?" Hear from managers of tourist sites, campsites, hotels, and tourism organizations. How are they using AI? What have they learned about their professions, and how has it impacted their work processes?

11:15 AM–12:30 PM — "How Your Customers Use AI: From Google to ChatGPT—How New Habits Are Impacting Your Business." Customers are rapidly adopting AI. How are they using it now—and how will they use it in the coming months? What are the implications for tourism businesses, and how can you prepare and continuously adapt to these shifts?

12:35 PM–2:00 PM — Networking lunch.

2:15 PM – 4:15 PM — “AI in Daily Business Operations” – Jean-Patrick MANCINI (id-rezo). Which tools are best to adopt quickly to boost productivity within my organization and improve customer relations?

2:15 PM – 4:15 PM — “Achieving Visibility in AI-Powered Search Engines” – How is AI changing the landscape for SEO? Is my website prepared to appeal to AI systems? How can I adapt or create relevant content?

4:15 PM – 4:30 PM — Break

4:30 PM – 5:00 PM — Workshop wrap-up and conclusion.

5:00 PM: A glass of mulled wine at the Sarlat Christmas Market.

WORKSHOPS & CONFERENCES

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WORKSHOPS & CONFERENCES

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